Articles & Long Form

I concept, write, and edit strategic articles, white papers, research reports, and other long-form content for owned, paid, and social channels.

Content for AAA Living

I led the print, digital, and social content creation for AAA Living Magazine, which was geared toward 6 million AAA Members.

 

 

 

 

 

 

 

 

Article for AAA Magazine

I concepted, created, and wrote in-depth articles (including this one) for AAA Living magazine across 5 main verticals: travel, finance, insurance, auto care, and AAA membership.

 

 

 

 

 

 

 

 

Lead-Gen White Paper for UPS

As the creative lead for a new thought leadership program at UPS, I conceptualized, wrote, and edited all content designed to engage small- and medium-sized business owners. Content for this program included articles, Q&As, white papers, research reports, social, programmatic, and paid media.

 

 

 

 

 

Business-Building Content for Toyota Parts and Service

I helped launch a new website for Toyota’s Parts and Service department that serves 1200+ dealerships. I created all the content, including podcasts, infographics, resources, and a series of articles called Two-Minute Tips.

 

 

 

Truist's Money and Mindset Program

I led the content creation for Truist’s financial education program aimed at  Millennials and Gen Z.

 

 

 

 

 

 

Executive Bylines

I ghostwrite bylined content and books for executives, celebrities and industry leaders.

Ghostwritten LinkedIn post

This is a business-building topic for a healthcare brand.

 

 

 

 

 

 

 

Ghostwritten LinkedIn post

This is a business-building topic for a franchisor.

 

 

 

Ghostwritten LinkedIn post

This is a business-building topic for a franchisor.

 

 

 

 

 

Ghostwritten LinkedIn post

This is a business-building topic for a retail brand.

 

 

 

 

 

OOH, Direct Mail, & Signage

I help brands meet customers where they are with marketing campaigns and omnichannel content.

Pella Windows and Doors Social and Direct Mail

I helped drive a B2C omnichannel campaign for Pella Windows and Doors by creating concepts and copy that were used for social, digital, and direct mail.

 

 

 

 

 

Billboard for Serving Careers

This billboard was a part of the Serving Careers campaign. It was geared for lodging brands represented by the North Carolina Restaurant and Lodging Association.

 

 

 

 

 

Serving Careers Campaign

I led a B2B2C campaign that helped the North Carolina Restaurant and Lodging Association attract more professionals to the industry. This bus signage was part of a full-funnel marketing campaign across paid, owned, and earned channels. I concepted, wrote, and edited all copy for the campaign.

 

 

 

 

 

 

 

 

Omnichannel Marketing Campaign for First Business Bank

I led the creative execution of a B2B omnichannel marketing campaign for First Business Bank. This billboard was one of many used to speak to the banks’ diverse business clientele.

 

 

 

 

 

Podcasts

I produce podcasts for brands, helping to identify episode topics, source guests, write scripts, and assist with recordings and cutdowns.

Podcast for Toyota Wholesale Parts

PartsLogic was a podcast I helped to create for Toyota Wholesale Parts and Service. I produced all episodes, sourced guests, and wrote the scripts.

 

Truist Podcast, Money and Mindset

Money and Mindset was a monthly podcast for Truist. I produced all episodes, sourced guests, and wrote the scripts.

 

 

 

 

 

 

 

 

 

 

 

Social & Digital Content

I create scroll-stopping social and digital content.

Programmatic Ads for Serving Careers Campaign

I led a B2B2C campaign that helped the North Carolina Restaurant and Lodging Association attract more professionals to the industry. This banner ad was part of a full-funnel marketing campaign across paid, owned, and earned channels. I concepted, wrote, and edited all copy for the campaign.

 

 

 

 

 

Social media campaign for MetroPlus Health

I led the content creation for a B2C marketing campaign for MetroPlus Health. The work included a landing page, videos, and social media posts aimed at increasing membership.

 

Website and UX

I write content for new and existing Websites based on UX and brand needs.

First Business Bank

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Nixon Peabody

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Infinite Material Solutions

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